Pixetra is also providing comprehensive after sales service support. In fact they will only stock and sell brands that have after sales support available to customers, in India.

With pixetra, the company intends to take the customer beyond imaging. While pixetra will offer the widest range of photographic equipment and accessories, they also intend to provide their customers with unbiased product information and expertise - not just for choosing the right equipment, but also to initiate the customer into the nuances of photography.

Pixetra is a new brand of specialty retail chain of stores for imaging and photography. An initiative of Tradelinks Ventures Private Limited, a 42-year-old photographic retailing company based in Kochi, Kerala in South India. Built upon a passion for photography, Tradelinks has been catering to the conventional photo developing & printing services industry and retailing of photographic products & accessories.